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Northern Trust Direct Indexing

Unlocking the Transformative Power of Direct Indexing

Secrets of Superusers Revealed

Direct Indexing (DI) is transforming how advisors deliver value.

By enabling personalized portfolios, ongoing tax benefits, and differentiated client experiences, DI has become more than a product — it’s a business growth engine.

To identify the best practices for integrating DI with clients, Northern Trust Asset Management interviewed and surveyed advisors who use DI or custom Separately Managed Accounts (SMAs) at high assets under management (AUM) businesses.

To get deeper insights on techniques and actions taken that drive results, a subset of adopters — DI Superusers — were surveyed and interviewed to share their perspectives. How are advisors transforming and growing their business with direct indexing? Get the roadmap.

Dive into the research on direct indexing and elevate your practice.

Explore the framework

Set the Goal

Work to grow your business and transform your value proposition through direct indexing.

93% of advisors say DI enables more meaningful business planning conversations.

Define the Plan

Follow a proven action plan to help accelerate your journey to becoming a direct indexing Superuser.

76% of advisors who use DI began with a few clients before expanding.

Sharpen Your Approach

Target the right clients, align to best practices, and get the direct indexing resources you need.

96% of advisors say DI helps attract wealthier clients.

Related Insights

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    Case Study: Customizing Client Portfolios

    Personalizing portfolios to meet specific client goals
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  • Case Study: Diversifying a Concentrated Stock Position
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    Case Study: Diversifying a Concentrated Stock Position

    Help mitigate concentration risk while managing potential tax implications.
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  • Case Study: Transitioning Equity Portfolios Efficiently
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    Case Study: Transitioning Equity Portfolios Efficiently

    Helping clients switch investment strategies while minimizing tax consequences through direct indexing.
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    Learn More about Direct Indexing

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    IMPORTANT INFORMATION

    This content may not be edited, altered, revised, paraphrased, or otherwise modified without the prior written permission of Northern Trust Asset Management (NTAM). The information contained herein is intended for use with current or prospective clients of Northern Trust Investments, Inc (NTI) or its affiliates. The information is not intended for distribution or use by any person in any jurisdiction where such distribution would be contrary to local law or regulation. NTAM and its affiliates may have positions in and may effect transactions in the markets, contracts and related investments different than described in this information. This information is obtained from sources believed to be reliable, its accuracy and completeness are not guaranteed, and is subject to change. Information does not constitute a recommendation of any investment strategy, is not intended as investment advice and does not take into account all the circumstances of each investor.

    This report is provided for informational purposes only and is not intended to be, and should not be construed as, an offer, solicitation or recommendation with respect to any transaction and should not be treated as legal advice, investment advice or tax advice. Recipients should not rely upon this information as a substitute for obtaining specific legal or tax advice from their own professional legal or tax advisors. References to specific securities and their issuers are for illustrative purposes only and are not intended and should not be interpreted as recommendations to purchase or sell such securities. Indices and trademarks are the property of their respective owners. Information is subject to change based on market or other conditions.

    All securities investing and trading activities risk the loss of capital. Each portfolio is subject to substantial risks including market risks, strategy risks, advisor risk, and risks with respect to its investment in other structures. There can be no assurance that any portfolio investment objectives will be achieved, or that any investment will achieve profits or avoid incurring substantial losses. No investment strategy or risk management technique can guarantee returns or eliminate risk in any market environment. Risk controls and models do not promise any level of performance or guarantee against loss of principal. Any discussion of risk management is intended to describe NTAM’s efforts to monitor and manage risk but does not imply low risk.

    Northern Trust Asset Management is composed of Northern Trust Investments, Inc., Northern Trust Global Investments Limited, Northern Trust Fund Managers (Ireland) Limited, Northern Trust Global Investments Japan, K.K., NT Global Advisors, Inc., 50 South Capital Advisors, LLC, Northern Trust Asset Management Australia Pty Ltd, and investment personnel of The Northern Trust Company of Hong Kong Limited and The Northern Trust Company.