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Direct Indexing
Use Direct Indexing to Deliver Compounding Value
Leading advisors are using Direct Indexing as a strategic tool to drive deeper relationships, more meaningful planning conversations, and differentiated business growth.
Direct Indexing Is Reshaping Advisor Value
Direct indexing is rapidly becoming core to how advisors provide a differentiated clients experience, personalize portfolios, and ultimately scale their businesses. Our research on advisors actively using Direct Indexing or custom Separately Managed Accounts (SMAs) reveals what’s working and how it’s driving growth. Discover how leading advisors are transforming their practices.
See how advisors
are putting this
into practice.
Research Insights
Advisor Framework
The Edge Isn't Direct Indexing.
It's How You Use It.
The most successful adopters — Superusers of Direct Indexing — don’t treat it as a product, rather they use it as a strategic advantage to structure, segment, and scale their business. Learn how you can use Direct Indexing to elevate the client experience and your practice.
Choosing the Right Partner
Why the Right Partner
Makes the Difference
Direct Indexing success isn’t just about access; it’s about execution. The advisors seeing the greatest impact are working with partners who can support complexity, scale personalization, and translate strategy into real-world results. What sophisticated advisory practices need:
Institutional portfolio expertise
Proven experience managing customized, tax advantaged portfolios at scale — so advisors can lead with confidence.
Built for the evolving needs of HNW clients
Designed to support concentrated positions, evolving tax considerations, and multigenerational planning needs.
Customization without compromise
Personalized portfolios aligned to client goals, values, and tax circumstances — delivered efficiently across the practice.
A true partnership
Education, tools, and ongoing support to help integrate Direct Indexing seamlessly into client conversations and workflows.
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IMPORTANT INFORMATION
This content may not be edited, altered, revised, paraphrased, or otherwise modified without the prior written permission of Northern Trust Asset Management (NTAM). The information contained herein is intended for use with current or prospective clients of Northern Trust Investments, Inc (NTI) or its affiliates. The information is not intended for distribution or use by any person in any jurisdiction where such distribution would be contrary to local law or regulation. NTAM and its affiliates may have positions in and may effect transactions in the markets, contracts and related investments different than described in this information. This information is obtained from sources believed to be reliable, its accuracy and completeness are not guaranteed, and is subject to change. Information does not constitute a recommendation of any investment strategy, is not intended as investment advice and does not take into account all the circumstances of each investor.
This report is provided for informational purposes only and is not intended to be, and should not be construed as, an offer, solicitation or recommendation with respect to any transaction and should not be treated as legal advice, investment advice or tax advice. Recipients should not rely upon this information as a substitute for obtaining specific legal or tax advice from their own professional legal or tax advisors. References to specific securities and their issuers are for illustrative purposes only and are not intended and should not be interpreted as recommendations to purchase or sell such securities. Indices and trademarks are the property of their respective owners. Information is subject to change based on market or other conditions.
All securities investing and trading activities risk the loss of capital. Each portfolio is subject to substantial risks including market risks, strategy risks, advisor risk, and risks with respect to its investment in other structures. There can be no assurance that any portfolio investment objectives will be achieved, or that any investment will achieve profits or avoid incurring substantial losses. No investment strategy or risk management technique can guarantee returns or eliminate risk in any market environment. Risk controls and models do not promise any level of performance or guarantee against loss of principal. Any discussion of risk management is intended to describe NTAM’s efforts to monitor and manage risk but does not imply low risk.
Northern Trust Asset Management is composed of Northern Trust Investments, Inc., Northern Trust Global Investments Limited, Northern Trust Fund Managers (Ireland) Limited, Northern Trust Global Investments Japan, K.K., NT Global Advisors, Inc., 50 South Capital Advisors, LLC, Northern Trust Asset Management Australia Pty Ltd, and investment personnel of The Northern Trust Company, The Northern Trust Company (Singapore Branch), and The Northern Trust Company of Hong Kong Limited.